Ralph Gilbert (MD) and Chris Goodman (Director), founded the business in 2003, and its first few months saw the business being run from a home office. Joined by Paul Tolhurst as financial controller the following year, the operation moved to a tiny office in Hove Technology Centre – with just enough room for three desks, a white-board and a kettle!
Our product centred on the re-sale of voice minutes, commonly referred to a ‘calls and lines’. This was complimented by sales of telephone system and broadband via strategic partners. Many in the industry would have argued that our business model was flawed. Articles in industry magazines already had headlines of, ‘No margin in minutes’ and ‘Is this the end of the PBX?’.
With this in mind we chose a commercial strategy that gave us the greatest opportunity to deliver consistent growth. Our route to market was both via Direct Sales and via a Reseller community. We took opportunities to diversify the portfolio with complementary products and services.
Our staffing policy was simple. Finding good staff is one of the biggest challenges – when you find them, keep them! In 2005 we recruited our first member of staff. Vicki Rishbeth started as a telesales executive. She is now our Operations Director with a team of 30 staff under her watch
By 2010 we had our own system sales team and had launched a Mobile and an Energy division. We had over 40 staff and had grown out of Hove Tech Centre.
We took the decision in 2011 to move to new premises, re-brand and launch three new divisions; IT Services, Network Services and Digital Media. Now with our offices in Europa House, Southwick, we had room to grow…and it didn’t take us long. By April 2014, just three years later we had taken on 80 new staff. At the beginning of 2016 our staff numbers increased to 220 accompanied by an ever growing portfolio of products and services.
January 2016 saw the launch of Focus Print. Focus Group partnered with In-Doc and created ‘Focus Print’ to offer UK businesses office equipment with multi-functional print, copy, scan and fax products and services.